You ever notice that when somebody in your neighborhood gets a new car, others start to follow? Marketing is kind of the same thing. I even catch myself saying, "Well the store across the street is doing it, so you should too." That is definitely the wrong mentality to have. Actually, if the store across… Continue reading You Can’t Be #1 By Chasing Your Competition
What was the one thing your mother told you never to do when you were growing up? For most of us it was, don't ever get into a car with a stranger. Today I use an app on my phone that calls a stranger to my house so I can get into his or her… Continue reading We Adapt or We Die
Good morning and welcome to my first post of, The Other Side of Sales. I want to give some background to who I am and why I have started this blog. My hope is that I can help other people in sales with their career, as well as give industry knowledge. Though I will mostly… Continue reading The Other Side of Sales
This is a question I get all the time. Let's face it, New Car Sales are down (if you didn't see that coming, you're blind) which is making the manufacturers flood the market with incentives. This in-turn is killing the Pre-Owned market. I will be writing about the expectations of the Dealer Principle in a… Continue reading How Do I Keep My Sales Up In A Declining Market?