Training

People Don’t Care How Much You Know Until They Know How Much You Care

That quote is from Theodore Roosevelt.  A good friend of mine that I work with had to say those words to me a couple of years ago so that I would reset.  I couldn't figure out why I was struggling to communicate with people.  My friend told me that nobody was questioning my knowledge, but… Continue reading People Don’t Care How Much You Know Until They Know How Much You Care

Marketing

You Can’t Be #1 By Chasing Your Competition

You ever notice that when somebody in your neighborhood gets a new car, others start to follow?  Marketing is kind of the same thing.  I even catch myself saying, "Well the store across the street is doing it, so you should too."  That is definitely the wrong mentality to have.  Actually, if the store across… Continue reading You Can’t Be #1 By Chasing Your Competition

Training

How Do I Keep My Sales Up In A Declining Market?

This is a question I get all the time.  Let's face it, New Car Sales are down (if you didn't see that coming, you're blind) which is making the manufacturers flood the market with incentives.  This in-turn is killing the Pre-Owned market.  I will be writing about the expectations of the Dealer Principle in a… Continue reading How Do I Keep My Sales Up In A Declining Market?